October 3, 2026
Deniz Kaya Head of Design Pusula Bank Istanbul, Türkiye
Re: Lead Product Designer
Dear Deniz Kaya,
I am applying for the Lead Product Designer role at Pusula Bank. For nine years I have designed B2B SaaS and fintech products, and the way your team describes simplifying everyday banking is exactly the kind of problem I like to work on.
At Kumbara I led the redesign of account onboarding, cutting median sign-up time from 9 to 4 minutes and raising completion by 18%. I also built the design system that six product squads now use across iOS, Android and web, which taught me how to scale quality without slowing teams down.
I work closely with engineering and research. I run monthly usability studies and turn the findings into a backlog that product managers can act on, and I mentor three designers through weekly critiques. I would bring the same habits to a lead role at Pusula Bank.
I would welcome the chance to talk about how I could help your team. Thank you for your time and consideration.
Kind regards, Elif Aydın