Elif Aydın
Senior Product Designer
Summary
Product designer with nine years of experience shaping B2B SaaS and fintech products. I lead discovery, interaction design and design systems work, and I partner closely with engineering to ship measurable improvements to onboarding, activation and retention. I enjoy turning messy research into clear priorities that the whole team can act on.
Experience
Senior Product DesignerMar 2021 – Present
Kumbara · Istanbul
- Led the redesign of account onboarding, cutting median sign-up time from 9 to 4 minutes and raising completion by 18%.
- Built and maintain the Kumbara design system, used by six product squads across iOS, Android and web.
- Run monthly usability studies with customers and turn findings into a prioritised research backlog with product managers.
- Mentor three mid-level designers through weekly critiques and quarterly growth plans.
Product DesignerJun 2018 – Feb 2021
Dalga Analytics · Istanbul
- Designed the self-serve dashboard builder, which became the most-used feature among enterprise accounts.
- Introduced design QA in the release process, reducing UI defects reported after launch by 35%.
- Partnered with sales engineers to redesign data import, removing the need for assisted setup for most new accounts.
UI/UX DesignerSep 2016 – May 2018
Studio Nokta · Istanbul
- Delivered web and mobile interfaces for more than 20 clients in retail, education and healthcare.
- Created a responsive design starter kit that shortened typical project kickoff from three weeks to one.
Design InternJun 2015 – Aug 2015
Mavi Lojistik · Izmir
- Redesigned the internal shipment tracking screens used daily by the operations team.
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