Emma Collins
Senior Product Designer
emma.collins@mailbox.com+44 20 7946 0958London, United Kingdomemmacollins.designlinkedin.com/in/emmacollins
Summary
Product designer with nine years of experience shaping B2B SaaS and fintech products. I lead discovery, interaction design and design systems work, and I partner closely with engineering to ship measurable improvements to onboarding, activation and retention. I enjoy turning messy research into clear priorities that the whole team can act on.
Experience
Senior Product DesignerMar 2021 – Present
Brightpay · London
- Led the redesign of account onboarding, cutting median sign-up time from 9 to 4 minutes and raising completion by 18%.
- Built and maintain the Brightpay design system, used by six product squads across iOS, Android and web.
- Run monthly usability studies with customers and turn findings into a prioritised research backlog with product managers.
- Mentor three mid-level designers through weekly critiques and quarterly growth plans.
Product DesignerJun 2018 – Feb 2021
Northwind Analytics · London
- Designed the self-serve dashboard builder, which became the most-used feature among enterprise accounts.
- Introduced design QA in the release process, reducing UI defects reported after launch by 35%.
- Partnered with sales engineers to redesign data import, removing the need for assisted setup for most new accounts.
UI/UX DesignerSep 2016 – May 2018
Studio Linea · London
- Delivered web and mobile interfaces for more than 20 clients in retail, education and healthcare.
- Created a responsive design starter kit that shortened typical project kickoff from three weeks to one.
Design InternJun 2015 – Aug 2015
Harbour Logistics · Manchester
- Redesigned the internal shipment tracking screens used daily by the operations team.
Education
M.Sc. Human–Computer Interaction2016 – 2018
University College London
Thesis: Reducing form errors in mobile banking onboarding.
Emma Collins · Page 1 of 2